My name is Will and I like chocolate. I also like lots of other things… but it’s quite possible that I like chocolate most of all, it’s certainly what I think and write about most.

I left university almost two years ago and realised that now I was out in the real world I would have to do something about getting a job. After searching for a bit I realised that I don’t want to be a consultant… I don’t want anything to do with finance… I’d rather die than be in management, which clearly leaves me with only one alternative… I’m going to make the best chocolate the world has ever seen!!!

That’s it, there’s nothing else to it. People always ask me

“Why did you decide make chocolate for a living?”


“What made you decide to start a chocolate business?”


“Why did you even start making chocolate in the first place?”

or a million other questions in the same vein and the only answer I can ever think of is…

“Why not?”